Scroll to explore
Private Access · 2026
Discover the Edges.
A private index of vetted outdoor creators, and the place brands and creators do the work together.
The premise
Most talent discovery is noise. Spray-and-pray databases, algorithm-driven recommendations, zero context on brand fit. ROVA is built differently.
01
Curated
Every profile is reviewed by the founders before it goes live. No algorithmic spray, no paying to appear. The index is small on purpose, so it can be trusted.
02
Verified
Creators connect their own social accounts. Brands read the figures from the source, mapped to a taxonomy built only for outdoor.
03
Activated
Marketplace offers and pitches happen where you found the creator. From the brief to a shortlist to the first piece of work, without leaving ROVA.
Where the work happens.
Find the right creators, brief them and see their real numbers, all inside ROVA. Next: a home for your own athletes.
01
Talent Discovery
Search a hand-vetted index of outdoor creators by discipline, sub-trait and region. Every profile is reviewed before it goes live.
Ines Valdera
Snow, Backcountry
Austria
Tor Aaland
Snow, Ski
Norway
Maren Kolb
Snow, Backcountry
Switzerland
02
Post an Offer
Set out the work in detail: UGC, sponsored posts or product testing, the deliverables, who posts, usage rights and how many creators. Those who fit request to join, and you choose.
Northline Outfitters
Winter shell, field tested
- Type
- UGC content creation
- Deliverables
- 2 videos, 6 photos
- Who posts
- Brand only
- Usage
- 12 months, paid social
- Creators
- 4 spots
Requests to join
03
Figures from the source
Creators connect their own social accounts, read-only. Brands see numbers straight from the platform, with a daily history.
- Instagram48.2kfollowersConnected
- YouTube12.9ksubscribersConnected
- TikTok31.4kfollowersConnected
Instagram, last 30 days
From the creator’s connected account
04
Athlete roster portalsComing soon
A private portal for your athlete team. Each athlete gets a ROVA profile that helps them land deals, and your sports marketing team organises and tracks the roster by discipline, region and traits.
Northline Athlete Team
Private to your team- LBLena BrandtRock + VerticalAlpineEMEA
- KMKai MorenoTrail + MountainTrail RunningAMER
- ASAiko SatoSnowBackcountryAPAC
- RCRhys CalderWaterSurfingEMEA
Each athlete keeps a ROVA profile of their own, open to other brand deals.
10 disciplines.
49 sub-traits. One taxonomy.
Every outdoor pursuit mapped with consistent tags, so a filter actually means something.
Travel
Rock + Vertical
Trail + Mountain
Snow
Water
Fish + Hunt
Craft + Story
Wheels
Fashion
Anatomy of a profile
What makes a talent pop.
Discipline gets a brand into the right sport. The layers underneath are what make one creator stand out from all the others.
01 · Discipline
What do they do?
Where every search starts, and where most platforms stop. Trail + Mountain on its own describes thousands of creators.
Juniper Hale
@juniper.hale · 84K
- DisciplineTrail + Mountain
- Sub-traits
- Region
- Archetype
- Content styles
- Ways of working
The influence graph
Visualized Cultural Gravity
Defining beyond their sport.
Every outdoor community has a quiet centre of gravity: the creator others watch and study, who is rarely the loudest or the biggest account. When creators like each other’s work, they draw the map of who moves whom, so a brand sees where influence actually flows, something follower counts never show.
Illustrative. Branches are traits Juniper shares; around them, creators in other sports.
10
Outdoor disciplines
49
Sub-traits
117
Ways to be found
Access
By invitation
only.
ROVA is private. Brands request access, and creators apply or join through another creator’s referral.